Panel at SVA
We appreciate the irony of intentionally making fugitive prints
given the immense R+D effort that has gone into developing
photographic media with 100+ year lifespans.
Early color prints didn’t just fade when displayed, they faded when stored in total darkness. Open a vintage box of Ektachrome® transparencies or Agfacolor Type 4 prints that were sealed “at birth” and you’ll find only ghosts of the original images. Finally, in the mid 1980s, Kodak, Agfa, and others reformulated emulsions, substrates, and processes to solve the so-called “dark-fading” issues.
Once dark-fading was conquered, the industry tackled the problem of prints fading when exposed to light (light-fading). We suggest you visit http://www.wilhelm-research.com for exhaustive information on permanence in prints.
Inkjet prints have undergone a similar evolution. The first inkjet inks faded quickly, often in weeks. Ozone attacked and shifted colors. Later versions had better longevity, but much poorer print color gamut. Today, modern inkjet printers from Canon, Epson, and others are capable of making superb, very long-lived prints when paired with buffered and cotton-fiber papers.
Enter Fugitivart prints. They are inkjet prints with accurate color and a wide dynamic range. They are printed on high-quality, elegantly surfaced paper. They look as good or better than permanent prints. But they are made to fade.
The exhibit at left is a composite image of an archival inkjet print and a Fugitivart print. We’ve cut narrow windows in the archival print, letting you compare the faded Fugitivart print underneath. In seven weeks, under an intense UV light source, the archival print is still vibrant and unfaded, while the Fugitvart print is disappearing. (You’ll enjoy 6–18 months print life under average light.)
© Lucid Brands, LLC 2013 Fugitivart is a trademark of Lucid Brands All rights reserved.