Panel at SVA
How do you make superb inkjet ink that is designed to go bad? That’s the question we posed to some of the most innovative master printers and ink makers out there.
That’s a provocative question to ask in an industry where the quest has been to make inks that are truly archival and completely reliable in fine art inkjet printers.
We couldn’t just buy cheap (likely China-made) ink and hope it would fade. There would be no guarantee that we’d get the same formula with every order. Also, cheap inks are notorious for clogging, sometimes ruining, thousand-dollar print heads.
What we needed was quality ink that would be consistent from bottle to bottle, that would produce superb prints with minimal ‘bronzing’ and metamerism (ugly shifts of surface and color under varied light conditions.)
Success! Our Gen1 Fugitivink works in high-end Epson printers. It has a better gamut (color range) than Epson archival pigmented inks. And it fades far, far, more quickly: 6–18 months under typical conditions.
The tradeoffs? This ink probably voids printer warranties, it
requires first flushing out all traces of standard Epson inks, and it must be carefully ‘profiled’ for the printer and paper—standard ICS profiles will not work. No problem! We’re up and running.
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